In 1974, Rush was simply three guys making a loud noise, mostly in Canada and the northeastern United States. Thirty years later, they are a multi-platinum selling rock legend. They are the band that made art rock palatable to the general public. Perhaps the most unlikely band to spawn hit singles, Rush nevertheless managed to release a plethora of records that infiltrated rock radio and early MTV. Guitarist Alex Lifeson, bassist/singer Geddy Lee, and drummer/lyricist Neil Peart have continued to evolve and release quality records that their loyal following have snapped up immediately upon their release. Their 2003 DVD Rush In Rio was one of the best selling music DVDs of all time, proving their longevity.